About
According to Twilio Segment’s ​​The State of Personalization 2022 report, nearly half (49%) of consumers say they will likely become a repeat buyer after a personalized retail shopping experience.

So, how can marketers easily deliver unique experiences based on each customer's wants and needs as they evolve in real time? How can they efficiently reach the right person with the right message, on their preferred communication channel, no matter where they are in the customer journey?

In this webinar, Twilio Segment’s Sr. Product Marketing Manager will share how to make this ideal state a reality for marketing teams across industries.
Agenda
  • The latest data trends in personalization, first-party data, and consumer loyalty
  • Why establishing a modern customer data foundation is the key to delivering unified, personalized customer experiences at scale
  • How leading brands are building personalized experiences to drive results across the customer journey
  • Seeking balance in the personalization-privacy paradox
Presenters
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Hema Thanki
Sr. Product Marketing Manager at Twilio Segment
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Philippe Kuhn
Solutions Engineer at Twilio Segment
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