In today’s challenging economic climate, companies are prioritizing operational efficiency. This means that marketing priorities are increasingly changing and budgets are shrinking.

Knowing how to acquire high value customers—and optimize for lifetime value—is more important than ever. In this webinar, Twilio Segment’s Sr. Product Marketing Manager will discuss how to drive efficient marketing growth—from acquisition to retention.

We’ll cover the basics, like how to calculate customer acquisition cost (CAC) and drive lifetime value (LTV), then dive deeper into best practices and optimization tips you can use to drive long-term marketing efficiency and success.

You’ll learn how to:

• Reduce customer acquisition costs and increase lifetime value


• Choose the best acquisition and messaging channels to focus on in 2023


• Understand your most valuable customers