About
Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.

Who Should Attend? Marketing leaders, e-commerce managers, and anyone aiming to boost customer engagement and sales through AI-driven solutions.
Agenda
  • Introduction to new features, including Product-Based Audiences, Recommended Items, Prediction Improvements, and Generative Audiences
  • Building product-based audiences to enhance targeting and personalization
  • Leveraging AI-driven predictions to refine and boost marketing strategies
  • Comprehensive use cases across acquisition, conversion, retention, and re-engagement
  • Optimizing ad campaigns, personalized communications, and loyalty rewards
  • Enhancing customer profiles for richer data and deeper personalization
  • AI-powered insights to optimize marketing channels and inform decisions
  • Live Q&A session for real-time interaction and answers
Presenters
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Liz Kane
Solutions Architect
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Jessa Benson
Customer Experience Manager
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