The Evolution of CDPs and Customer Expectations
About
The term “customer data platform” was first coined back in 2013, and since then we’ve seen some remarkable changes – from rapid digital transformation, to changing privacy legislations, and innovations in AI. However, one thing has persisted: the need for effective data management to deliver best-in-class customer experiences. In this session, Robin Grochol, VP of Product, Twilio Segment, and David Raab, Founder and CEO of the CDP Institute, discuss how customer data platforms help businesses adapt alongside customer expectations. They’ll touch on on topics like the capabilities you need to deliver true, one-to-one personalization, the opportunities, risks, and challenges of leveraging AI, and the trends shaping the future of CDPs and customer engagement.
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