How Autodesk Transformed their Lifecycle Marketing with Segment CDP and a Data Warehouse

About

Learn how Autodesk is transforming the low-margin construction industry with digital innovation. Autodesk will share how using core CDP fundamentals and Snowflake Data Cloud together can create an efficient, audience-first growth engine that powers Product Led Growth initiatives. 

Join this session to discover how Autodesk activates dormant data for more effective customer engagement, driving growth and unlocking new profit opportunities across the construction industry. Furthermore, Autodesk will discuss its plans to enhance customer experiences throughout its portfolio and explore expanding with Linked Audiences for richer personalization in downstream channels.

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Click here to see the full CDP Live agenda

Presenters

  • Justin Diaz
    Growth Marketing Operations Lead, Autodesk
  • Adam Higgins
    Growth & Campaign Development, Team Lead, Autodesk
  • Sean Spediacci
    Senior Product Marketing Manager, Twilio Segment

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Webinar: How Autodesk Transformed their Lifecycle Marketing with Segment CDP and a Data Warehouse by Twilio Segment