Did you know that Segment syncs over 1 trillion rows per month and over 2.5 billion events per second to our data platform partners? And that’s because CDPs and cloud data platforms have experienced massive growth over the past decade - and also increased connectedness.

The expansion of cloud data platform usage reflects a broader shift toward data centralization, quality, consistency, which are critical for leveraging AI and analytics effectively.

Join us on April 18th as Twilio Segment speaks with Snowflake to discuss the past, present, and future of how these two tools work together to enable a holistic view of customer interactions and behavior, driving more informed decision-making and personalized customer engagement strategies. This session will especially highlight the Linked Audiences feature, which showcases the zero copy solution between Segment + Snowflake.
  • The increased connectivity between CDPs and Data Clouds
  • Common use cases for first-party customer data in Snowflake
  • Demo of the Segment and Snowflake integrations with special focus on Linked Audiences
Sean Spediacci
Senior Product Marketing Manager
Twilio Segment
Luke Ambrosetti
Partner Solutions Engineer
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