Join us for an insightful webinar where we'll illustrate how to identify specific Segment use cases to support your strategic company goals with Segment’s best practices in mind. Through a mock customer example, we'll demonstrate how first-party data collection with Segment can be leveraged to drive business growth and enhance customer engagement.

This will be a great session for marketers and non-technical users to better understand how they can make the most of their data in Segment.

Attendees will walk away with a clear understanding of how to use a funnel approach to identify relevant use cases, define intentional data tracking, and activate across tools and channels to support and influence business goals.