In an increasingly crowded digital advertising ecosystem, brands have turned to innovative experiences to extend the reach of their ad dollars, and maximize ROAS. But with new tools rolling out every day, how can you ensure you’re choosing the right strategy for your brand & goals?

During this panel discussion at Advertising Week,Chris Koehler, CMO at Twilio sat down with Chris Cox, Head of Measurement Partnerships at Snap, and Brian Tomasette Director Ads & DSP at Amazon Ads to explore how technologies, like Predictive & Generative AI, secure data sharing, and server-side integrations, will be a key differentiator for businesses looking to lower CAC and boost match rates in the changing advertising landscape.