About
Collecting and activating clean, complete customer profiles sits at the heart of meeting today’s customer expectations of rich, relevant experiences.

But processing data across diverse touchpoints and navigating the differing needs of internal teams is a daunting task. Especially if you want to do it in real-time.

Join experts from Twilio Segment and a guest speaker from Forrester as they share how to integrate your warehouse and tech stack to differentiate your CX strategies .

Agenda
  • How to become a customer data collecting machine that enables hyper personalization
  • Best practices and next steps to evolve from age old segmentation to individualization
  • How to activate your customer data and hyper-personalize CX to build trust and loyalty
Presenters
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Brendan Witcher
VP & Principal Analyst, Digital Business & Strategy @ Forrester Research
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Steve Schuler
Director of Product Marketing @ Twilio Segment
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