Building a scalable and trustworthy model for identity resolution is challenging to say the least. It requires a consistent approach, a true universal identifier, and a flexible real time rules engine for profile merges.

In this webinar, Twilio Segment’s Sr Data Scientist, Nathan Wang highlights how a deterministic approach for identity resolution, leveraging first-party data, enables 100% reliable profile unification.

We'll demonstrate how to build rigidity around what should be fixed so that data science teams can focus on the highest impact areas for their specific business.
  • Key considerations for data teams regarding identity resolution
  • How to simplify the approach of building your data pipelines
  • Pros and cons of building vs buying
  • How to construct an effective ID graph
Nathan Wang
Senior Data Scientist
Twilio Segment
Sean Spediacci
Senior Product Marketing Manager
Twilio Segment
Register To Watch Recording
First Name*
Last Name*
Email Address*
Company Name*
Job Title*
Phone Number*
Your country of residence*
Twilio will use the information submitted on this form to provide marketing, content and updates about our products. We use your information according to our Privacy Policy. If you want to opt out of receiving marketing emails, you can do so here.