About
What makes an excellent customer experience? You will often hear “omnichannel personalization” as the answer. This refers to a company’s ability to customize and connect each user interaction, no matter the time, place, or device it takes place on.

In this session, Gerry Murray, Research Director at IDC, helped us look behind the curtain at the data ecosystem needed to deliver unified, personalized customer experiences at scale and in real-time.
When
Wed, Oct 26, 2022 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Ideas for engaging customers through omnichannel strategies and data-driven personalization
  • Actionable plans to apply customer data strategies within your organization
  • Strategies for organizations to invest in people as much as technology
Presenter
1665425572-da6bbf7db6b22ea5
Gerry Murray
Research Director, Marketing & Sales Technology
IDC
Register To Watch Recording
First Name*
Last Name*
Email Address*
Company Name*
Phone Number*
Your country of residence*
Twilio Segment will use the information you provide on this form to be to provide content and updates about Segment's products a we continue to build the world's leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.
Opt-in: I consent to Segment's privacy policy*