What makes an excellent customer experience? You will often hear “omnichannel personalization” as the answer. This refers to a company’s ability to customize and connect each user interaction, no matter the time, place, or device it takes place on.

In this session, Gerry Murray, Research Director at IDC, helped us look behind the curtain at the data ecosystem needed to deliver unified, personalized customer experiences at scale and in real-time.
Wed, Oct 26, 2022 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
  • Ideas for engaging customers through omnichannel strategies and data-driven personalization
  • Actionable plans to apply customer data strategies within your organization
  • Strategies for organizations to invest in people as much as technology
Gerry Murray
Research Director, Marketing & Sales Technology
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