About
The economy is shifting and as businesses reevaluate what is mission critical, customer retention is in the spotlight. With rising customer acquisition costs, engaging with your current customers is critical for achieving sustained growth.

In this interactive session, we'll show how a Customer Data Platform can unlock customer insights - enabling you to boost engagement while lowering your costs.
Agenda
  • Start collecting customer data and integrating your data stack in minutes
  • Carefully define events and corresponding properties in a tracking plan
  • Automatically perform identity resolution and create unified customer profiles
  • Build personalized, omnichannel customer journeys based on your audiences
Presenters
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Charles Crawford
Product Marketing Manager
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Bryn Saunders
Senior Product Marketing Manager
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