In today's fast-evolving digital landscape, the effective use of customer data stands at the forefront of business success. The interoperability between customer data platforms (CDPs) and data warehouses plays a pivotal role, enabling organizations to leverage the full potential of customer insights. This collaboration is particularly crucial as we've seen a remarkable increase in data warehouse connectivity starting from 2020, highlighting its importance in navigating digital transformations.

In this webinar, featuring industry leaders from AWS, Segment, and Artefact we’ll dive into a comprehensive overview of the latest trends, strategies, and technologies for maximizing your data infrastructure.

Be prepared to takeaway:

  • Actionable insights into the strategic integration of AWS products and Segment

  • Practical tips and best practices for data orchestration and simplifying your tech stack from a global system integrator

  • The session will also feature a real-world success story from Sanofi, showcasing the benefits of a well-implemented data strategy to build golden profiles

  • A hands on demo showcasing how Segment and AWS work better together

Reda Tidjani
Head of EMEA Partner Business Development, Data & AI, AWS
Reda leads the AWS Data and AI Partner business in EMEA. He joined AWS in March 2020 to lead the EMEA Database Partner Business and expanded his role in July 2023. In his role, Reda sets the strategy his team executes in the region to help AWS partners accelerate customers’ data transformation. Before joining AWS, Reda was the director of MSP and ISV business at Jitterbit (AWS Data partner) and held several sales positions at Dell EMC and Arrow. Winning with partners has always been a driver in his career.
Jérémie Deak
Consulting Director, Artefact
With operational knowledge in CDP deployment and implementation, Jérémie is a hybrid profile bringing multiple disciplines across strategy, engineering, marketing, data/tech and management. He brings strong skills and strategic frameworks to improve marketing efficiency as Director in Data Marketing at Artefact.
Louis Breteau
Solutions Engineer, Twilio Segment
Louis provides guidance on Segment technology and technical implementation. He specializes in helping companies understand how a CDP can help collect, unify and activate their data. Prior to joining Twilio Segment, he worked as a consultant for IBM Watson and Qubit, supporting small and large organizations deploy AI solutions and succeed in their digital transformation efforts.

Louis has a BSc. from McGill University and a MSc from Bocconi and CEMS.
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