About
As third-party cookies are phased out, what new strategies are advertisers leveraging to drive ROI?

In this panel, we sit down with leaders from Deloitte Digital, Google, Meta and Snap to discuss emerging data trends, how advertisers and advertising companies are being impacted, and what it means to harness first party data in this new era.
Agenda
  • Gain a better understanding of upcoming data trends
  • A view on the advertising landscape how best practices are shifting and why
  • What it means to harness first-party data in this new era
Presenters
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Katrina Wong
VP of Product Marketing & Demand Generation
Twilio Segment
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Chris Plambeck
VP, Marketing Science
Snap Inc.
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Jessica Nussbaum
Head of Audience & Data
Google
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Michelle McGuire Christian
National Market Offering Leader - Experience Management
Deloitte Digital
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Christine Warner
VP, Biz Dev
Meta
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