The economy is shifting - many teams are being asked to do more with less. We all know that it comes down to one equation: lowering your customer acquisition costs (CAC) and increasing lifetime value (LTV).

The bar has never been set higher when it comes to customer expectations. To win in this environment, you need first party data to personalize engagement throughout the customer journey so that you deliver exactly what customers want, where they want it.

But where do you start?

In this interactive webinar, we’ll demonstrate how to build a complete view of your customers and personalize experiences at scale to reduce customer acquisition and retention costs with Twilio Segment’s leading Customer Data Platform.