Good data quality starts with a well thought out Tracking Plan. With Protocols, you can define your events and corresponding properties via the tracking plan, which becomes a central source of truth for product, engineering, analytics, marketing, and business teams.

If less than 40% of your data is flowing through your tracking plans in Protocols, your data isn’t being properly validated, which can result in a lower quality of data filtering to your downstream tools creating more work for your team over time.

Need help with your tracking plan, or have questions? Join us for Protocols office hours, including a live demo showing how to ensure your tracking plans are connected to all of your incoming data sources. .

Can’t attend? Register anyways and we’ll send you the recording.