Time to watch: 3:40 minutes

Worried about declining match rates and return on ad spend as third-party cookies are deprecated?

With a first-party data strategy and precisely targeted, real-time audiences, you can increase your match rates and ad conversions without increasing your budget.

Optimize ad spend, cost-effectively improve new customer acquisition, and deliver personalized customer experiences using compliant, first-party data to meet your customers whenever and wherever they connect with your brand using Segment CDP.

In this short tutorial, you'll learn how to:

Use full profile data in to match with destinations and improve match rates and reduce costs

Easily create custom audiences and send them to downstream advertising platforms

Automatically build and segment audiences based on real-time interactions