How The New York Times Has Built a Strong Data Foundation
In this episode of Good Data, Better Marketing, we go live with the New York Times and learn how Kendell Timmers, SVP and Head of Data and Insights, has built a strong data foundation that flexes alongside evolving business needs. From driving efficiencies in customer acquisition to aiding in subscriber and advertiser retention, good data is a competitive advantage in publishing.
Thu, Oct 13, 2022 · 12:02 PM
Eastern Time (US & Canada) (GMT -4:00)
Key trends impacting media companies today
Exploring how the NYT continuously improves acquisition, conversion and retention
Suggestions to help improve engagement with good data