In this episode of Good Data, Better Marketing, we go live with the New York Times and learn how Kendell Timmers, SVP and Head of Data and Insights, has built a strong data foundation that flexes alongside evolving business needs. From driving efficiencies in customer acquisition to aiding in subscriber and advertiser retention, good data is a competitive advantage in publishing.
  • Key trends impacting media companies today
  • Exploring how the NYT continuously improves acquisition, conversion and retention
  • Suggestions to help improve engagement with good data
Kendell Timmers
SVP and Head of Data and Insights
The New York Times
Kailey Raymond
Senior Manager, Enterprise Marketing
Twilio Segment