Unifying Customer Data with Segment and Redshift: Unlocking Personalization at Scale
About
Did you know that over 115 billion rows have been synced between Segment and Redshift? That's because hundreds of customers are seeing the combination of a best-in-class CDP and a powerful data warehouse create a powerhouse for unlocking the full value of customer data.
Join us on January 15th as AWS and Segment explore how leading brands are leveraging this powerful combination to drive personalized experiences at scale. This session will focus on core use cases and highlight the Linked Audiences integration with Redshift, which allows marketing teams to easily access the data in the warehouse.
When
Wednesday, January 15, 2025 · 9:00 a.m.
Pacific Time (US & Canada) (GMT -8:00)
Agenda
How the seamless integration between Segment and Redshift enables businesses to collect, unify, and activate customer data
Common use cases for first-party customer data in Redshift
A demo of Segment's Linked Audiences feature, which takes the Segment-Redshift integration to the next level
Presenters
Safdar Jaffari
Strategic Principal Partner Engineer
Twilio Segment
Harmeet Nandrey
Global Partner Solutions Architect, Advertising and Marketing, AWS