As we have navigated through unprecedented economic challenges, the role of marketers has transformed significantly. The need to meticulously monitor budgets, measure ROI, and craft impactful campaigns has never been more critical.

Strong, lasting customer relationships are at the heart of all great and growing brands. According to Twilio Segment’s 2023 State of Personalization Report, over half of consumers say they will likely become a repeat buyer after a personalized retail shopping experience.

Amidst the necessity of driving personalized communication on a budget, email continues to be one of the most cost-effective forms of communication.

But here’s the million dollar question: How to make your emails precise and personalized so you can beat out the competition to drive efficient business outcomes?
  • Learn how your organization can deliver exceptional customer experiences while optimizing every marketing dollar spent.
  • Gain actionable insights, proven strategies, and a glimpse into the future of marketing with customers: Vacasa, Craftjack, and Diamond Resorts.
  • Discover how Twilio can help transform your marketing campaigns, foster lasting customer relationships, and maximize ROI.
Kyle Turcotte
Senior Product Marketing Manager
Twilio Segment
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