In today’s digital era, marketers must navigate vast data to create personalized, effective campaigns.

At Advertising Week, Chris Koehler, CMO of Twilio, and Simon Whitcombe, VP of Global Business Group at Meta, shared how the integration of Conversions API from Meta with Twilio Segment is revolutionizing marketing strategies.

Learn how Conversions API from Meta + Twilio Segment enables more precise ad optimization, with a clearer and more reliable view of your brand’s web traffic, for lower acquisition costs, higher match rates, and improved return on ad spend (ROAS).

Don’t miss this last chance to hear from industry leaders, followed by a live demo and Q&A about how to enhance Event Match Quality with Twilio Segment and Conversions API from Meta.