In 2023, we saw an unprecedented level of AI adoption, and real business impact being achieved. Additionally, as AI becomes more deeply rooted within organizations, more advanced strategies are being leveraged to maximize its potential.In fact, 83% of companies are experimenting with AI
on their marketing channels with websites and social media being the biggest places for disruption.
So is your company leveraging the full potential of AI and first-party data?
In this Advertising Week panel, Katrina Wong, VP of Marketing at Twilio Segment, sat down with Snap Inc. and The Trade Desk for a conversation focused on the role of AI in programmatic ad delivery, advertiser growth strategies, and how platforms are preparing for the cookieless world.
- A view on the advertising landscape and how AI is affecting adtech and advertisers
- How advertisers have been handling the long-awaited deprecation of cookies
- How first party data will be a necessary strategy for the upcoming years