With AI on the rise and cookies on the demise, knowing how to acquire high value customers via first party data – and optimise for lifetime value – is more important than ever.

In this session, hear from Seth Familian, Senior Director of Global Advisory Services, for a deep-dive into the world of customer acquisition. You'll get a step-by-step playbook to help you confidently understand what you should spend on customer acquisition, alongside AI-enabled, first-party data strategies to help put those hard earned dollars to work.