How Trade Me Improved Campaign Performance by 20% with Segment and CustomerAI
About
Join us for a fireside chat with Trade Me where we will discuss how their marketing team was able to leverage out-of-the-box predictive AI models to predict buyer and seller behaviour. You’ll learn how they used CustomerAI Predictions, to run targeted, real-time, and personalised campaigns without straining their data science team. We’ll also learn how Trade Me unified customer data from multiple devices into complete customer profiles, and successfully improved audience targeting capabilities, improving CTR by 10%.
When
Thursday, February 29, 2024 · 11:20 a.m.
Singapore (GMT +8:00)
Agenda
How to use CustomerAI Predictions to improve ad targeting and scale marketing
How to migrate from a DMP to a real-time CDP
How to boost campaign performance and return-on-ad-spend with Predictive AI