Join us for a fireside chat with Trade Me where we will discuss how their marketing team was able to leverage out-of-the-box predictive AI models to predict buyer and seller behaviour. You’ll learn how they used CustomerAI Predictions, to run targeted, real-time, and personalised campaigns without straining their data science team. We’ll also learn how Trade Me unified customer data from multiple devices into complete customer profiles, and successfully improved audience targeting capabilities, improving CTR by 10%.
  • How to use CustomerAI Predictions to improve ad targeting and scale marketing
  • How to migrate from a DMP to a real-time CDP
  • How to boost campaign performance and return-on-ad-spend with Predictive AI
Vaibhav Miskeen
Senior Analyst of Customer Data & Martech
Trade Me
Mitch Mentor
Product Owner, Engage Team
Trade Me
Ben Chamlet
Regional Director Solution Engineering
Twilio Segment