89% of leaders believe personalization is crucial to their business’s success. But only 15% of customers feel that companies are actually doing a good job with personalization. In fact, every second, billions of clicks, swipes, and transactions generate a constant flow of data, offering businesses unparalleled opportunities to build deeper customer connections.
Join us for a fireside chat with Kalyan Nistala, Senior Director of Product Management at Twilio, and Rachel Warren, Director of Owner Engagement at Pura, the leading smart-home fragrance company. You’ll discover how this leader in personalization is achieving success in driving product adoption and customer loyalty by unifying their customer data to create a single customer view.
How actionable customer profiles from unified data powers targeted campaigns that enhance retention.
How leveraging real-time customer insights helps businesses adapt to changing customer behaviors and unlock new growth opportunities.
How marketing and data teams can optimize workflows by relying on predictive AI and activating clean, consistent data in downstream channels.
2025’s biggest trends: From predictive customer traits to the rise of composable tech stacks.
Breaking down silos: How CDPs unlock collaboration across tools like analytics, advertising, and warehouses.
Success stories in action: Learn how industry leaders drive measurable growth and personalized customer experiences with a CDP.
