Building a Customer-Centric Future

February 26, 2025 at 09:00 AM PST

Connecting the Dots: Uniting Data, Trusted AI, and Personalization

89% of leaders believe personalization is crucial to their business’s success. But only 15% of customers feel that companies are actually doing a good job with personalization. In fact, every second, billions of clicks, swipes, and transactions generate a constant flow of data, offering businesses unparalleled opportunities to build deeper customer connections. 

Join us for a fireside chat with Kalyan Nistala, Senior Director of Product Management at Twilio, and Rachel Warren, Director of Owner Engagement at Pura, the leading smart-home fragrance company. You’ll discover how this leader in personalization is achieving success in driving product adoption and customer loyalty by unifying their customer data to create a single customer view.

In this session, we’ll explore:
  • How actionable customer profiles from unified data powers targeted campaigns that enhance retention.
  • How leveraging real-time customer insights helps businesses adapt to changing customer behaviors and unlock new growth opportunities.
  • How marketing and data teams can optimize workflows by relying on predictive AI and activating clean, consistent data in downstream channels.
Speakers
Breakout session

The Customer Data Frontier: Insights and Predictions for 2025

In 2025, the race to unlock the power of customer data is reshaping how businesses engage with their audiences. Join Scott Brinker, the “Godfather of Martech,” and Chris Woodill, Senior VP of Enterprise Solutions at Apply Digital, as they dive into the findings of The Customer Data Platform Report 2025. This expert-led conversation will explore how innovative organizations are leveraging CDPs to transform raw data into real-time insights and actionable strategies. Whether you’re a marketing leader or a data-driven innovator, this session will deliver the insights you need to prepare for the next frontier in customer data and the ever-evolving Martech landscape.
What you’ll learn:
  • 2025’s biggest trends: From predictive customer traits to the rise of composable tech stacks.
  • Breaking down silos: How CDPs unlock collaboration across tools like analytics, advertising, and warehouses.
  • Success stories in action: Learn how industry leaders drive measurable growth and personalized customer experiences with a CDP.
Speakers
Building a Customer-Centric Future

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Webinar: Building a Customer-Centric Future by Twilio Segment