Uncover AI’s Role in Closing the Personalization Gap

August 28, 2024 at 12:00 PM EDT
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Keynote

Beyond the Buzz: Uncover AI’s Role in Closing the Personalization Gap

89% of leaders believe personalization is crucial to their business’ success in the next three years. But only a shocking 15% of customers believe that companies are actually doing a good job at personalization.

And while it’s nearly impossible to be top of mind for every customer, AI can help you make every interaction smarter and innovate faster — without the complexity.

Join us for a fireside chat with Steve Schuler, Senior Director of Product Marketing at Twilio Segment and Tyler Munson, VP of Growth at MoneyLion, a financial technology & marketplace that empowers millions of Americans to make their best financial decisions. 

You’ll learn how the early adopters of AI are achieving success with out-of-the-box predictions and recommendation models, advanced profile unification using warehouse data and rETL, and expanding outbound marketing channels to reach new customers at scale. 
Speakers
Breakout session

No More Silos: Activate Trusted Data with Segment and Snowflake

In this session see how Segment and Snowflake put the power of data in your hands to redefine personalization. Learn how to build the most robust customer profiles by weaving together streaming first-party customer data and offline data, allowing your teams to develop tailored customer interactions that drive higher engagement and revenue.
In this session, you’ll learn:
  • The importance of combining first-party customer data with offline customer data to build the most robust customer profiles
  • The different ways you can integrate data from Snowflake & Segment to build trusted customer profiles
  • How to elevate and adapt your marketing strategies by having marketing and data teams leverage the same data
Speakers
Uncover AI’s Role in Closing the Personalization Gap
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Everything is Better with Good Data

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Webinar: Uncover AI’s Role in Closing the Personalization Gap by Twilio Segment