The Lifecycle of Your Customer Data: From Capture to Activation
About
The only constant is change - and that’s especially true of both your marketing tech stack and data stack. So having the tools in place to ensure you are capturing the right customer data and activating it at the right time is absolutely essential. Tune into this session to learn how Segment’s partner ecosystem helps collect, unify, and activate trusted customer profiles. The panelists will discuss how customer data moves through the systems, explore what data businesses are finding most useful for customer engagement, and unpack data-centric trends in the customer journey.
