Time to watch: 4 minutes

Now, more than ever, companies are putting their customers first as they aim to deliver the right message to the right customers in real-time. It’s easier said than done. But, that’s where a Customer Data Platform (CDP) comes in.

Segment’s CDP enables businesses like yours to boost retention, improve customer loyalty, and grow customer lifetime value using complete, real-time profiles and predictive AI to anticipate customer needs and power personalized experiences.

In this short tutorial, you'll learn how:

CustomerAI Predictions helps you predict customer behavior and better target customers that are primed for purchase at the right time

To easily create custom predictive audiences and send them to downstream destinations

To activate multichannel campaigns and deliver personalized experiences using Journeys