About
Time to watch: 4 minutes

Now, more than ever, companies are putting their customers first as they aim to deliver the right message to the right customers in real-time. It’s easier said than done. But, that’s where a Customer Data Platform (CDP) comes in.

Segment’s CDP enables businesses like yours to boost retention, improve customer loyalty, and grow customer lifetime value using complete, real-time profiles and predictive AI to anticipate customer needs and power personalized experiences.

In this short tutorial, you'll learn how:
  • CustomerAI Predictions helps you predict customer behavior and better target customers that are primed for purchase at the right time
  • To easily create custom predictive audiences and send them to downstream destinations
  • To activate multichannel campaigns and deliver personalized experiences using Journeys