The 2022 State of Personalization Report is Twilio Segment’s annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

Using survey data from businesses and consumers alike, it showcases the most salient global trends in personalization, alongside customer spotlights that bring these trends to life.

In this interactive discussion, Kathryn Murphy, GM Twilio Engage, and Tess Mercer, Director of Marketing Ops at Box, will walk through the findings of the report, and discuss how businesses can bring next generation personalization strategies to life.