About
To stay ahead in this unpredictable market, you don’t need more budget, you just need better data.

Most wasted ad dollars don’t come from bad creative or low-performing channels, but from broken data. Inaccurate audiences, outdated profiles, and disconnected systems can drain your budget long before a campaign launches.

With Q1 2026 around the corner, now is the time to fix the gaps.

If you’re a B2B marketer, this edition of Dollars and Sense is for you—join us as we explore how brands are using Segment CDP, Amplitude, and McGaw to turn messy data into high-performing ad campaigns.
When
Wednesday, October 22, 2025 · 9:00 a.m. Pacific Time (US & Canada) (GMT -7:00)
Agenda
  • Identify the hidden data issues behind wasted ad spend
  • Build more accurate, real-time audiences with first-party data
  • Architect your stack for faster, smarter campaign activation
Presenters
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Andrew Seipp
Solutions Architect Director
McGaw
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Sean Kilcullen
Director of Product Management
Amplitude
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Darcelle Pluviose
Senior Product Marketing Manager
Twilio
T
Twilio Talks
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