About
To stay ahead in this unpredictable market, you don’t need more budget, you just need better customer data.

Most wasted ad dollars don’t come from bad creative or low-performing channels, but from broken data. Inaccurate audiences, outdated profiles, and disconnected systems can drain your budget long before a campaign launches.

With 2026 around the corner, now is the time to fix the gaps.

If you’re a B2B marketer, this edition of Dollars and Sense is for you—join us as we explore how brands are using Segment CDP, Amplitude, and McGaw to turn messy data into high-performing acquisition, monetisation, and retention campaigns.

Agenda
  • Why incomplete customer profiles and audiences are leading to wasted ad spend
  • How to find and fix the hidden data gaps in your stack
  • What leading brands are doing to
Presenters
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Andrew Seipp
Solutions Architect Director
McGaw
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Sean Kilcullen
Director of Product Management
Amplitude
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Tim Koeth
Technology Partner Director
Twilio
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