About
Join Kathryn Murphy, VP of Product at Twilio, and Rick Kenney, former Head of Consumer Insights at Salesforce, and current Managing Director of Leading Lights, as they discuss the findings and implications of Twilio Segment's fifth annual State of Personalization report. Gain valuable insights on the latest advancements in AI-powered personalization, the rising importance of ethical data use, and the strategies and tactics businesses are using to connect with their customers on a deeper level.

This fireside chat will delve into the role of technology in shaping personalized customer experiences and explore the challenges and opportunities that lie ahead for businesses aiming to stay ahead of the curve.
Agenda
  • How business leaders can shift from reactive to proactive personalization
  • Why AI will fundamentally change personalization as we know it
  • Why good data is the ultimate foundation for customer engagement
Presenters
1718212812-ea3d52fcb7b1bb5b
Kathryn Murphy
VP of Product
Twilio
1718212883-1e3ea4a004eb11b1
Rick Kenney
Managing Director
Leading Lights
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