In the age of AI, adoption is high, but meaningful results remain elusive. The key to unlocking AI’s full potential lies in a strong data foundation. As AI continues to evolve, this foundation will be the ultimate differentiator, enabling companies to deliver seamless, personalized experiences.

In this conversation, Thomas Wyatt, Chief Revenue Officer at Twilio, and Bala Krishnan, SVP of Marketing Technology at Fidelity, explores how unified customer profiles, AI-driven personalization, and a strong data foundation are transforming customer engagement and driving business success in the age of AI.