The Fundamentals of Customer Engagement Platforms: How to drive efficient customer acquisition and increase retention
As we face a shifting economy, it’s critical for businesses to implement strategies around customer retention, efficient customer acquisition, and sustained growth.
Customer behaviors and expectations have dramatically evolved in the past few years alone. Today, interactions with brands start and stop along a myriad of digital interactions, and consumers expect a personalized and frictionless experience at each.
In this webinar, Omdia’s Principal Analyst, Mila D’Antonio and Twilio’s Senior Director of Product Marketing, Scott Edwards, will be discussing Customer Engagement Platforms: the solution enterprises are implementing to collect customer data and integrate communication channels to drive efficient growth.
Thursday, September 15, 2022 · 1:00 p.m.
Eastern Time (US & Canada) (GMT -4:00)
What a CEP is and how it enables frictionless, personalized customer engagement
Key benefits of a data-rich CDP at the core of a CEP
How economic and market dynamics are redefining the modern tech stack
Why Twilio has been ranked a leader in the Omdia Universe: Customer Engagement Platform Report
Principal Analyst, Business Platforms, Omdia Research