A company's ability to collect, analyze, and activate data is the driving force that allows them to build stronger, more personal customer connections.

However, the burden of streamlining customer data to create unified profiles often falls on the data engineering team.

With Twilio Segment, you can easily unify and enrich customer profiles — giving data teams back valuable time, while providing marketers with the information they need to create precise, 1:1 customer journeys.

During this session, we’ll demonstrate exactly how Segment’s CDP breaks down data silos and makes it easy for data teams to unify and enrich their customer data, so marketers can activate the power of predictive AI and personalization at scale.