Manage the Google Universal Analytics End-of-Life Transition
About
Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment.
In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.
When
Wednesday, May 31, 2023 · 12:00 p.m.
Eastern Time (US & Canada) (GMT -4:00)
Agenda
Learn why the page-view data model is being abandoned, and why an event-based model provides better insights
Discover how Segment makes migrating a breeze, and your analytics more powerful
Understand the pro tips (and pitfalls!) of interpreting GUA versus GA4 data
Ask questions of the analytics experts from Segment and McGaw