Manage the Google Universal Analytics End-of-Life Transition
Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment.
In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.
Wed, May 31, 2023 · 12:00 PM
Eastern Time (US & Canada) (GMT -4:00)
Learn why the page-view data model is being abandoned, and why an event-based model provides better insights
Discover how Segment makes migrating a breeze, and your analytics more powerful
Understand the pro tips (and pitfalls!) of interpreting GUA versus GA4 data
Ask questions of the analytics experts from Segment and McGaw
Growth Product Manager
Nik Friedman TeBockhorst
Check your email for a confirmation and link to attend the live session.