How do you leverage the architecture you have today to achieve a better future state?

This is the question that CrossFit, a world leading fitness platform, faced when working to access customer data from a divided stack of MySQL databases and homegrown syncing scripts.

Data Lead at CrossFit, Jay Meyering, and Segment Sr. PMM, Sean Spediacci, discuss CrossFit’s ongoing evolution from a siloed, batch-based system to an integrated, event-driven architecture that is built on a foundation of Twilio Segment and Snowflake. You’ll learn how to:

• Assess your customer data maturity


• Roadmap your modern data foundation journey with limited resources


• Use rETL to go beyond data collection and into data-sharing with tools like Salesforce and Braze


• Leverage a mix of current (Fivetran, dbt) and next-generation (Segment’s Reverse ETL) tools to improve customer experiences today, while building toward a best-in-class future