Join us to see first-hand how Segment’s Growth Marketing Team drives advertising campaign efficiency with Segment’s CDP.
We’ll show you how we utilize Segment internally to activate trusted data to build precise ads that cost-effectively improve acquisition and drive conversions.
When
Tuesday, October 1, 2024 · 9:00 a.m.
Pacific Time (US & Canada) (GMT -7:00)
Agenda
Learn how Segment creates a lead scoring system to identify which leads are most likely to convert to revenue
Identify and build lookalike audiences based on customers with a high likelihood to purchase
Sync profile traits with ad destinations to boost match rates for campaigns while cutting costs
Use real-time data to reach the right people with the right message at the right time