About
Join us to see first-hand how Segment’s Growth Marketing Team drives advertising campaign efficiency with Segment’s CDP.

We’ll show you how we utilize Segment internally to activate trusted data to build precise ads that cost-effectively improve acquisition and drive conversions.
Agenda
  • Learn how Segment creates a lead scoring system to identify which leads are most likely to convert to revenue
  • Identify and build lookalike audiences based on customers with a high likelihood to purchase
  • Sync profile traits with ad destinations to boost match rates for campaigns while cutting costs
  • Use real-time data to reach the right people with the right message at the right time
Presenters
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Chuck Nguyen
Director, Growth Marketing
Twilio Segment
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Jen Youngedyke
Paid Social Media Manager
Twilio Segment
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Darcelle Pluviose
Product Marketing Manager
Twilio Segment
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