Many marketers struggle with cumbersome and time-consuming processes in order to create targeted audiences with data from the warehouse. And the burden of streamlining customer data across different systems and platforms often falls on the data engineering team.

Join us to see first-hand how Segment’s Customer Experience team and Data Analytics team uses Segment to combat these challenges.

From maintaining a source of truth in the data warehouse to activating trusted data downstream and adapting marketing strategies effortlessly – we’ll show you how we built our system for flexible growth.