Consumers are expecting more precise personalization in today’s environment - so much so that 80% of business leaders say consumers spend more when their experience is personalized.

As a result, businesses are reassessing their tech stack to elevate their personalization strategies and develop unique customer journeys.

The key to building a successful personalization strategy is utilizing the right data stack to activate real-time customer insights that provide a complete view of your customer and bring together online and offline data.

In this webinar, Partner Solutions Engineers from Twilio Segment and Snowflake, will discuss how Segment and Snowflake can work together to achieve better personalization and customer retention goals. We’ll walk through the new rETL and profile sync features in detail to understand how to leverage Snowflake’s data cloud with Twilio Segment.