Time to watch: 3:40 minutes

In today’s digital-centric world, businesses often find themselves at an inflection point – the desire and, frankly, need for tech stack consolidation, plus the abundance of “business critical” tools to choose from.

However, regardless of the number of tools in your toolkit — your customer data belongs in one place.

That’s where a Customer Data Platform (CDP) comes in.

Segment’s complete, extensible CDP enables businesses to easily and quickly connect data sources to destinations, empowering them to make data-driven decisions and craft more precise, personalized experiences for customers at scale.

In this short tutorial, you'll learn how to:

Quickly connect your data sources and destinations using our catalog of 450+ pre-built connectors and a single API

Capture and filter events, properties and traits from your data sources and stream them directly to your destinations of choice in real-time

Use Reverse ETL to activate warehouse data in all of your destination tools — enhancing personalization and boosting customer loyalty