About
A new customer has discovered your product, recognized its value, and taken the leap. Now comes a critical moment—successful onboarding and implementation to unlock ROI.

It’s game time, and there’s no room for missteps!

Join us as Twilio’s Marketing Operations team showcases how they leverage Twilio Segment CDP’s latest features to create personalized, event-driven onboarding experiences that boost adoption and customer satisfaction.
When
Wednesday, April 23, 2025 · 9:00 a.m. Pacific Time (US & Canada) (GMT -7:00)
Agenda
  • Build a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement
  • Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks
  • Design event-triggered journeys that enhance adoption and fuel product-led growth
Presenters
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Alexa McKenna
Senior Manager, Marketing Operations
Twilio
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Kyle Tucotte
Senior Product Marketing Manager
Twilio
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