How Twilio Uses Segment: Drive Product Led Growth with Event-Based Journeys
About
A new customer has discovered your product, recognized its value, and taken the leap. Now comes a critical moment—successful onboarding and implementation to unlock ROI.
It’s game time, and there’s no room for missteps!
Join us as Twilio’s Marketing Operations team showcases how they leverage Twilio Segment CDP’s latest features to create personalized, event-driven onboarding experiences that boost adoption and customer satisfaction.
When
Wednesday, April 23, 2025 · 9:00 a.m.
Pacific Time (US & Canada) (GMT -7:00)
Agenda
Build a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement
Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks
Design event-triggered journeys that enhance adoption and fuel product-led growth
Presenters
Alexa McKenna
Senior Manager, Marketing Operations
Twilio
Kyle Tucotte
Senior Product Marketing Manager
Twilio
You’re registered
Check your email for a confirmation and link to attend the live session.