About
AI is here and moving fast—but it's also opening new doors to cut waste, save time and make every dollar count.

Join us for a behind-the-scenes look at how our own teams are using Twilio SendGrid’s Email API and Twilio Segment CDP to cut costs, boost performance, and make smarter, data-driven marketing decisions.

You’ll learn how these tools work together to streamline data management, sharpen targeting, and maximize ROI. Because if we can do it—you can too.
When
Tuesday, June 3, 2025 · 9:00 a.m. Pacific Time (US & Canada) (GMT -7:00)
Agenda
  • How we reduce wasted ad spend by suppressing invalid emails from targeting
  • Our journey from 24-hour data lag to real-time integration—and how that shift transformed our campaign responsiveness
  • How to improve email deliverability and engagement at scale
Presenters
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Sumira Luthra
Manager, Data Activation & Enablement
Twilio
1747246322-61772e405f29fc1c
Kim Castings
Sr. Product Marketing Manager
Twilio
1732055979-c4be5402196c2095
Bobby Vasquez
Segment Engineer
Twilio
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