How Twilio Uses Twilio: Clean up your Marketing and Save Money Doing It
About
AI is here and moving fast—but it's also opening new doors to cut waste, save time and make every dollar count.
Join us for a behind-the-scenes look at how our own teams are using Twilio SendGrid’s Email API and Twilio Segment CDP to cut costs, boost performance, and make smarter, data-driven marketing decisions.
You’ll learn how these tools work together to streamline data management, sharpen targeting, and maximize ROI. Because if we can do it—you can too.
When
Tuesday, June 3, 2025 · 9:00 a.m.
Pacific Time (US & Canada) (GMT -7:00)
Agenda
How we reduce wasted ad spend by suppressing invalid emails from targeting
Our journey from 24-hour data lag to real-time integration—and how that shift transformed our campaign responsiveness
How to improve email deliverability and engagement at scale
Presenters
Sumira Luthra
Manager, Data Activation & Enablement
Twilio
Kim Castings
Sr. Product Marketing Manager
Twilio
Bobby Vasquez
Segment Engineer
Twilio
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