About
Building a scalable and trustworthy model for identity resolution is challenging to say the least. It requires a consistent approach, a true universal identifier, and a flexible real time rules engine for profile merges.

In this live webinar, Twilio Segment’s Director, GTM Data Science, Nathan Wang highlights how a deterministic approach for identity resolution, leveraging first-party data, enables 100% reliable profile unification.

We'll demonstrate how building rigidity around what should be fixed and flexibility around should be customized allows data science teams to focus on the highest impact areas for their specific business

This webinar and live Q&A will answer some of your most common questions around identity resolution and review:

  • The most important elements of identity resolution that data teams should consider

  • Common pitfalls to avoid

  • Build vs buy pros and cons

  • How to construct an ID graph

  • Segment’s deterministic approach towards identity resolution

Presenters
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Sean Spediacci
Senior Product Marketing Manager
Twilio Segment
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Nathan Wang
Director, GTM Data Science
Twilio Segment
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