Interoperability in Action: How to Activate Customer Data Across All Your Tools
About
How many tools does your business rely on to collect and activate customer data? If the answer is a lot, plus they’re siloed — you're not alone.
We’re not implying that the goal is necessarily to use less, but, rather, to ensure your tech stack is integrated seamlessly, so it works for you, not against you.
During this interactive demo, we’ll showcase how Segment’s CDP enables businesses to effortlessly unify customer data across your entire tech stack, leverage data warehouse insights and enable marketers to activate complete and trusted profiles, instantly.
Your teams will be unlocking new revenue and increasing customer lifetime value (LTV) with data-driven personalization in no time.
When
Wednesday, September 11, 2024 · 9:00 a.m.
Pacific Time (US & Canada) (GMT -7:00)
Agenda
Activate warehouse data in all of your destination tools with Reverse ETL
Enhance your customer engagement by enriching event streams with detailed context from your warehouse data
Easily create personalized audience segments for email, advertising and other channels to increase conversions
Presenters
Kathleen Velasquez
Product Marketing Manager
Twilio Segment
Geraint Davies
Staff Solutions Engineer
Twilio Segment
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