About
Join our Twilio Segment Solution Architects & Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations.

Live demo showcasing best practices in Journey Orchestration & Event-Based Personalization
Agenda
  • Unlocking the Unified Profile: The Foundation of Personalization
  • Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement
  • Trait-Based vs. Rich Data Personalization: What Drives Better Conversions?
  • Abandonment Funnels & Smart Journey Exit Rules
  • Integrating Data Warehouses & Function Steps for Scalable Personalization
  • Product Roadmap: What’s Coming Next for Journeys & Audiences
  • Live Demo + Q&A
Presenters
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Kurt Griese
Solutions Architect
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Danny Solow
Director, Product Management
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