About
The (tracking) cookie is set to start crumbling this year…but what does this actually mean for your business, customer acquisition, and personalization efforts? With over half (55%) of companies feeling unsettled by this shift towards a cookieless world, it's time to swap apprehension for action.

Join us for this exclusive Twilio Segment Masterclass from DMEXCO 2023. We were joined by ChartMogul, a leading SaaS subscription analytics platform, who shared practical tips on how they modernized their tech stack, standardized customer data, improved customer trial tracking, and reduced their dependencies on cookies. These pivotal changes not only streamlined their marketing campaigns but doubled their efficiency and achieved a ten-times improvement in the speed of launching marketing efforts.

But that's just the starter. Our main course? A live, interactive demo that'll serve up the essentials on transitioning from cookie reliance to a first-party data strategy with Segment.

Reserve your place for an exclusive masterclass and discover strategies to elevate your digital marketing.

Agenda
  • Practical strategies for maximizing customer lifetime value in a cookieless world.
  • Valuable insights and actionable steps to navigate the post-cookie era, ensuring your marketing efforts remain effective.
  • How to collect, unify, and activate first-party data to drive personalized customer engagement and increase customer lifetime value.
Presenters
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Vaith Schmitz
Principal Solutions Engineer
Twilio Segment
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Sara Archer
VP Sales
ChartMogul
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