About
Join us as we explore how leveraging a robust data infrastructure can revolutionize customer engagement. Discover how businesses transformed their fragmented data into actionable insights, leading to personalised, real-time interactions and efficient marketing strategies. By adopting a solution like Segment Unify, businesses can achieve a single source of truth for customer data, ensuring consistency and accuracy across all platforms.

This not only enhances decision-making processes but also empowers teams to create uniquely customised user experiences. With real-time insights into customer behavior and demand, companies can drive customer-driven growth at scale, streamline operations, and unlock new opportunities for targeting and business growth.
When
Thursday, July 3, 2025 · 12:00 p.m. London (GMT +1:00)
Agenda
  • Unify customer data & Identify Resolution: Consolidate data from multiple sources for a single, comprehensive view.
  • Predictive Audience Segmentation: Learn how to create audiences more precisely using Predictive Traits & AI.
  • Drive real-time personalisation: Use unified profiles to deliver personalised experiences at scale.
  • Optimise campaigns: Leverage real-time insights to improve campaign performance and customer satisfaction.
Presenters
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Nicholas O'Grady
Senior Solutions Engineer, Twilio Segment
Nicholas O’Grady is a senior solutions engineer at Twilio Segment. Prior to joining the SE team, Nicholas worked as a customer success manager enabling Twilio’s strategic customers implement first party data strategies. Outside of work, Nicholas is a regular tennis player and cyclist
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Andrew Seipp
Solutions Architect Director, McGaw
Andrew is a Solutions Architecture Director at McGaw heading up CDP and analytics implementations. Andrew has more than 12 years of experience in the marketing technology space. He is McGaw’s go-to expert in designing and implementing solutions involving CDPs, marketing analytics, and marketing automation tools like Hubspot.
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