Third-party cookies are dying, and so digital ads are moving more-and-more towards first-party data. From lookalikes to upsells and suppression – marketers are faced with an overwhelming amount of campaigns, and an ever-growing list of channels.

But how do you get your first-party audiences activated across channels at a high match rate?

In this interactive webinar, we’ll demonstrate exactly how Segment’s CDP, coupled with Predictive and Generative AI, enables your business to optimize ad spend, and drive sustainable revenue.

You’ll learn how to:

• Collect, unify, and activate your first-party data with a single API


• Create and activate customer profiles and audiences across advertising platforms


• Optimize your ad spend and boost match rates across channels